
Meet Erich
Erich McElroy,
Co-Founder, Creative Director & Your Facilitator
Erich combines the instincts of a professional stand-up comedian with decades of experience designing and delivering training for senior professionals. He is the owner of Crack Comedy Club, where he produces and runs a practical stand-up comedy programme that develops performers’ confidence, storytelling and audience connection.
A regular media commentator on politics, culture, and comedy, Erich has appeared on major broadcasters including BBC, Sky News, NPR, TalkTV and TalkRadio. He has also written and performed six solo shows that have enjoyed sold-out runs at the Edinburgh Festival Fringe.
Alongside his career in comedy and broadcasting, Erich brings 30 years of experience working in higher education. He advises universities across Europe on navigating US federal loan programmes, translating complex regulatory frameworks into practical guidance. He designs and delivers training programmes for senior university leaders, including finance directors and CFOs.
An experienced public speaker and curriculum designer, Erich brings together the disciplines of performance, education, and communication to create highly engaging learning experiences. Through Humour InCorporated, he works with organisations including HSBC and London Business School, helping leaders develop the confidence, presence, and communication skills needed to build stronger, more connected workplaces.
Meet Erin

Erin McGuigan,
Co-Founder & Managing Director
Erin McGuigan is the Managing Director and Co-Founder of Humour InCorporated, delivering leadership development workshops that equip leaders to use humour as a strategic tool to drive engagement, influence and culture
A 20-year entrepreneur, she has founded and led multiple service-based businesses supporting individuals through complex and high-stakes life transitions. Prior to building her own ventures, she spent eight years in university marketing, leading MBA program marketing initiatives and developing deep expertise in positioning, audience psychology, and strategic communication.
An experienced public speaker, facilitator, and curriculum designer, she brings commercial acumen, behavioural insight and dynamic delivery to create high-impact learning experiences.
Her work sits at the intersection of behavioural science, communication strategy, and performance, working with the Creative Director to translate humour from a soft skill into a measurable leadership advantage.
Erich's Gigs
Edinburgh Shows
While his six full Edinburgh shows have taken a turn for the political (“This is political stand-up at its best." BroadwayBaby) it’s his “modest, slightly bookish, charm and genuine affection for the UK” (Chortle) that makes him stand out.
Radio Shows
Erich has appeared on Scotland’s foremost BBC radio topical show “Breaking the News” as well as providing humorous political commentary on places such as the BBC, Sky, Newsnight and on his own podcast American Exchange.
TV and News
In addition to playing playing UK venues up and down the country, Erich has appeared on BBC Breakfast, Newsnight, Sky News and Five News. He has been heard talking comedy and politics on BBC 5 Live, BBC Surrey, BBC Berkshire and regularly on TalkRadio. He has also written for the Independent, Huffington Post, The Herald in Scotland and even Saga.

Appearances
TV
BBC Breakfast
BBC Newsnight
Good Morning Britain, ITV
Sky News Sunrise
Sky News Murnaghan Sunday
Sky News feature The Point
Sky News feature Morning Story

Radio
Moral Maze, BBC Radio Four
Breaking the News, BBC Radio Scotland
Various, BBC Five Live
Paul Ross Breakfast, Talk Radio
Penny Smith, Talk Radio
Sam Delaney, Talk Radio
SomeNews Live, Fubar Radio - Co-host
BBC Radio Ulster
BBC Radio Surrey
BBC Radio Berkshire
BBC Radio Kent


